in accordance with a rapid increase of demand for reconstruction and the loss of the plates for woodblock printing by fire due to the great kanto earthquake in 1923 , shin-rakusui-shi became the mainstream . 大正12年（1923年）の関東大震災で、復興需要の急増と、木版摺りの版木が焼失したのに伴い、新楽水紙が主流となった。
with the dramatic increase of demand from merchants for uchiwa fan to distribute , uchiwa fan was gradually used as an advertising medium by adding the name relating to the clients on the back side as well as the image of their products and various messages on the front side . 商家の配布用としての需要も急増し、裏面に名入れ、表面には商品や様々なメッセージが織り込まれ、広告媒体としての意義を備えていった。
with the dramatic increase of demand from merchants for uchiwa fan to distribute , uchiwa fan gradually became one of the significant advertising mediums by adding the name relating to the clients on the back side as well as image of their products and various messages on the front side , which was abetted by its low cost . 商家や寺社の配布用としての需要も急増し、裏面に名入れ、表面には商品や様々なメッセージが織り込まれ、その実用面に広告媒体としての意義が備わり、廉価性からマス・メディア媒体としての地位を築いた。
